When he took his first steps as an electrician in the lighting department, Pietro could barely tell the difference between a socket and a plug and knew very little about the world of entertainment. Passionate and curious, he engaged in TV scenic effects, at that time dominated by conventional ledwalls, whose potential he also wanted to explore. He joined Showlife in 2016 and began a new way of interpreting set design through the use of handcrafted dynamic LEDs. In 2017, the first ever, he discovered the potential of the Madrix mediaserver to control, one pixel at a time, the lighting effects generated on stage.